“Business as usual” will not work anymore. We need a new philosophy to lead and work by.

 Conscious capitalists make deliberate decisions based on the long term consequences of their actions. They are aware of the impact their actions have on customers, suppliers, shareholders, the community, and the environment. They recognize that when they consider the needs of others and act fairly, others will probably do the same, and everyone will benefit.

The original intent of Adam Smith’s Capitalism showed the social perspective of capitalism, which has been replaced by greed and shareholder idolatry.

Pure capitalism of “bloody tooth and claw” needed some restraint. This system of “gunslinger” management focus on pocketbooks to the expense of others and this short term focus has ground the middle class to a pulp. Business and its leaders has been stuck in a defensive and reactive posture. 

 We allow investors to reap the benefits of enterprise without being accountable for the immoral actions of the enterprise.

The true fabric of capitalism is defined more by the legions of innovative entrepreneurs than by a few greedy scoundrels. Ironically, the scoundrels get more publicity.

Companies who take genuine care of their workers and communities and the environment actually end up creating the most profits and long-term shareholder value — more value for all of their stakeholders, from customers, employees, suppliers, and investors to society as whole and the environment.


 Profits are one of the most important goals of any successful business and investors are one of the most important constituencies of public businesses.

The paradox of profits is that, like happiness, they are best achieved by not aiming directly at them: the best way to maximize profits over the long-term is not to make them the primary goal of the business.

The lesser-known attributes of capitalism are often taken for granted: value creation, entrepreneurial passion, voluntary exchange, and the reduction of poverty.

 Entrepreneurs and business people are the heroes of our modern world, yet they have been caricatured as heartless and soulless mercenaries. Business leaders are only now beginning to understand and appreciate the importance of getting the values, hopes, dreams, and goals of workers in proper alignment with those of the given enterprise. It is the spirit of the workers that needs liberation.


 Plato’s ideals were of The Good, The True and The Beautiful.

The great purposes include:
The Good: services to others that include improving health, education, communication, and quality of life
The True: discovery and furthering human knowledge
The Beautiful: excellence and the creation of beauty
The Heroic: courage to do what is right to change and improve the world.

The fourth ideal purpose of Heroic reaffirmed the necessity of businesses to identify and define their purpose.

Who wouldn’t want to work in such an environment that is positive and supportive of growth in all of its manifestations? Small wonder, then, that companies that follow a conscious capitalism model continue to generate better returns than more conventional companies.


This is a new system for doing business grounded in a more evolved ethical consciousness. Business can be “good” for society.

Conscious business can do it, not by taking advantage of customers and employees, but by providing them with goods and opportunity they voluntarily wish to exchange time and money for.

 When profits are the by-product of great products and services as opposed to the only objective, the numbers are usually superior from nearly any business measure, be it return on equity, profitability, etc.

 Businesses that practice conscious capitalism can be successful while doing good things. Companies that practice conscious capitalism not only provide an ethical and moral compass for doing business in a sustainable way, they outperform similar businesses because of the way they care for their supply chain, clients and employees.

Companies can use variable pricing to make products affordable to poor people and still make a profit. The Big Mac Index is an ideal way to adjust pricing.


 It is the spirit of the workers that needs liberation. Only then can the “higher purposes” be served. People are most fulfilled and happiest when their work is aligned with their own inner passions. Personal passion, corporate purpose, and business performance all go together.

We can empower more and deeper consciousness among all. Most people believe that leaders are the main drivers of change. Yet one of the most important characteristics of good leaders is they take the time to surround themselves with good employees.


In Africa,  we know conscious business has got nothing to do with reforming capitalism. That entails change to tax laws, regulations, property rights, intellectual property rights, world trade agreements, foreign policy etc. These are separate problem areas.

Well managed businesses generate satisfying livelihoods and healthy profits, which are the source of funding for all governmental initiatives through taxes. The greatest danger is when governments fail to act in the public interest and start to serve the narrow self-serving agendas of politically connected elites, including businesses. This “crony capitalism” is a cancer that saps the vitality and dynamism of a well-functioning market system. We take an unusual stand, which requires a “good housekeeping” rating from the President or Vice President of any African country in which we operate.


Conscious Capitalism recognizes that business is a subset of society and society is a subset of the planet and requires conscious leadership: a philosophy of collaboration and partnership with stakeholders.

The miracle of entrepreneurial value creation has brought more than a billion people out of poverty, and is rapidly bringing billions more out of poverty. We want to improve the health and well-being of everyone on the planet, and we cannot fulfill this mission unless we are highly profitable. It is all about how we go about the mission of our business:

Living Water Logo


To  inform stakeholders and the general public, and to influence leaders in government, civil society and private sector, so that their policies and decision-making, which affect water and hydro energy, promote sustainable social and economic development at local, national, regional and global scales:

  • to minimize or avoid any large-scale water confrontation globally
  • to minimize or avoid future water security crisis in Canada and United States
  • To promote responsible hydroelectric and water resources management in Canada and globally:
  • by evolving innovative capital projects through sharing of knowledge
  • by providing a broker intermediate electronic trading platform for water.
  • to enable the wider commercialization of renewable energy from the HUG® (Helical Unique Generation),  to native reservations across Canada, to the rest of Canada and the world.


  • One must be imaginative in exploiting bilateral and domestic water and hydroelectric  resources as an economic good, with a view of their inter-relatedness  and of wealth creation based on collaboration, sharing and trading:
  • We can be a leading source for innovative solutions to water and hydroelectric  energy projects.
  • These innovative hydroelectric and water solutions can be managed globally with a commitment to environmental, economic and social sustainability.
  • Economic efficiency can be advanced where water is transferred from a low-value use to a more efficient use.


To plan for, develop and manage water and hydroelectric energy resources to meet the following objectives in Canada and the United States of America:

  • to stimulate awareness and understanding of Canada’s sustainable water and hydro energy resources
  • to dissolve any fear of insatiable demands for water and energy from Canada to the U.S.A.


  • to provide a forum for the exchange of information and opinion relating to the management of global water
  • to Identify global issues of hydroelectric and water resources of the highest priority
  • to participate with appropriate agencies in international water management activities.
  • to provide a trading exchange for authorized brokers, who can buy and sell water


The organization exists and seeks:

  • to partner and affiliate with other public, private, and industry organizations and communities to create positive relationships and synergistic outcomes.
  • to motivate a unified “Big Idea” about hydroelectric and water resources in order to compete more effectively in domestic and global markets.
  • to judge any large-scale infrastructure investment for technical feasibility, economic justification, social value environmental impacts and legal integrity.
  • to offer educational and leadership growth opportunities, including co-learning  between students and professionals
  •  to initiate research and advancing science in water transfer and hydroelectric  energy to be made public in the advancement of science. 
  • to provide solutions for relief to victims of natural disasters or sudden catastrophes providing electronic trading platform to allow buyers and sellers of water allocations
  • to provide electronic trading platform to allow buyers and sellers of water allocations


Most of the investment will come from the private sector.  The  main activity of new project opportunities involve the HUG ®, which is an innovative hydroelectric turbine design that produces high sustainable energy and which increases the efficiency of fresh water transfer in an ocean environment.

  • offering licensing agreements for innovation and enhancements to water delivery to the nations
  • offering licensing agreements for innovation in generating sustainable hydroelectric power without dams.  
  • providing the trading of water access licenses, which are modeled on financial exchanges, to optimize and mobilize water resources.
  • advising aboriginal communities on economic development projects related to hydroelectricity and clean water.
  • forming a Public-Private Partnership with the native bands and the engineering company, which was selected to design and manufacture systems of hydroelectricity and clean water,  in order to manage the facilities.


 The principles or beliefs that the organization deems valuable are:

  • The duality of water is both an essential human right and a diminishing commodity.
  • Everybody has the right and responsibility to contribute in ways that work for them.
  • Nobody stands alone and partnerships and alliances are key to our collective success.
  • A Christian mission can go to the nations, to kings and to presidents in order to form Governmental relationships with water and energy solutions, for this is God’s way to spread the Word as these relationships are forged.
  • For “He that believeth on Me, as the scripture hath said, out of His belly shall flow rivers of living water. ” John 7:38
  • Funded charitable capital projects will be related to national and global hydroelectric  energy and water projects using innovative technological solutions; and related to where water is transferred from a low-value use to a more efficient application, using innovative water transfer systems with a commitment to environmental, economic and social sustainability.

“Then the angel showed me the river of the water of life, as clear as crystal, flowing from the throne of God and of the Lamb.” Revelation 22:1


New Trees are the only solution to soaking up Carbon Dioxide:

Enter the Carbon Tax Fund

500 trees/hectare will yield 50 tons of Carbon from branches and weeds or (50 tons x ⅓) 16.7 tons of CO2  emission absorption: each tree absorbs 65.6 lbs of CO2 /year from its biochar.

On a 1.5 acre farm of 300 trees:

  • There will be 10 tons/year of CO2 emission absorption: at the rate of $15/ton, the Net Present Value (NPV) is $150/year (at the rate of $100/acre).
  • The Carbon Tax Fund can support 300 trees for a total cost of $150/year for a period of 25 years plus an initial $450:
    • There will be 300 trees with a NPV of $0.50: at the rate of $15/ton, the Net Present Value (NPV) is $150/year.
    • Add $1.00/tree for reporting and auditing for 25 years (that’s a one-off total – not per year): $300 to be monitored by Living Water MicroFinance Inc. for 25 years.untitled-7

There is a stipulation that all biomass on the 1.5 acre farm will be converted to biochar every year. The calculations for one acre is $100/year for biochar support of 200 trees and $300 initial support for the NPV of 200 trees ($100) and the reporting and auditing over 25 years ($200).

This Carbon Tax Fund Support will be converted into microfinance assistance. Each $150/farm/year will be recycled nine times for a total of $1,350. 

Nine times

This fund will be made available to other farmers who need support before the orchards become productive after 18 months.


The women farmers and their families maintain this agroforest farms by planting vegetable like yam in between the new tree seedlings. The microfinance loan is due after the harvest.  The original fruit and nut tree seedlings along with nitrogen fixing trees are supplied by Today’s Tall Tree Nursery.

0000Today's-Tall-Tree2The tree nursery funding will be supported by $300 NPV and Biochar charges/acre.  The $80,000 Today’s Tall Tree Nursery will be supported by 267 acres or 106 hectare (0.4 square miles).

Our Mission: to help solve the problem of carbon dioxide build up in the world by growing and managing mature forests of foliage, fruit and nut trees that eventually are used in lumber — not firewood. The Carbon Tax Fund supports a Micro finance initiative to support women farmers and their families who will nurture these trees over their lifetime. The Net Present Value of each tree is $1.49 including maintenance for 25 years.

Tree Growth



  1. An Irrigation System:
  2. A Rabbit and Fish Farm:
  3. An Agroforestry Intercrop System:
  4. The Charitable Arm:
  5. God’s Loveletters:
  6. Thunder of Justice:
  7. Microfinance for
  8. Deliverance Is:





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