THE idea of extracting energy from an ocean wave and turning it into electricity is an alluring one. It has the potential to fill in the gaps that are left by wind and sun power plants when it is calm and dark.

 We calculate that the cost of producing electricity from the HUG will be around $0 .003 kilowatt hour. That compares with 16 cents a kilowatt hour for offshore wind farms, six cents for the onshore variety and a grid-connected fossil-fuel power station at five cents or more.

 HUG Wave Energy Systems are ultra-simple, only three moving parts: the helical turbine, the submersible pump and the electric generator (which is accessible and kept dry).  The simple HUG design will operate for decades with no more maintenance than an occasional scrub to remove accumulated barnacles.

The HUG uses higher waves to fill a higher reservoir to a greater water level than the surrounding ocean. The lower Pump HUG has a helical turbine, which engages a submersible pump in order to send water up a HUG pipeline to a second Funnel HUG above the water line on its own barge where its second helical turbine engages an electric generator in a dry environment.

The real advantage of the HUG is POWER from the action of the vortex in the HUG and the Venturi effect created by the shape of the HUG:

HUG helical turbine

wave energy hug wave energy

The estimated cost is$7 million for the HUG System and $8 million for the building of the reservoir.

How can the HUG produce so much power: 13-17 MW?

The most critical factor is the velocity of the flow.  It is the same energy of a 10 foot waterfall: the laminar flow increases the velocity of the flow inside the HUG, which accelerates at 9.8 m/sec and travels at a velocity up to 17.7 m/sec.

  • LOW COST: The HUG Wave Energy System has very low cost of construction: an artificial reef, a reservoir and the light-weight HUG The average HUG Power Plant produces 13 – 17 MW for a $15.5 million investment earning $8.2 million/year at $0.08/kWh for a ROI over 53%/year in a monopolistic market protected by patents.
  • PROTECTED: The artificial reef used by the HUG, if properly built can withstand strong ocean waves, storms or typhoons because they are built below sea level. The HUG themselves are protected within the 16 foot high reservoir.
  • MAINTENANCE: The maintenance of the HUG is easy: a crane is able to lift and replaces each of the six HUG
  • LOCATION: Even in areas of insufficient wave strength, an artificial reef can change the potential in any given area, which requires electricity, especially on islands. The prevailing wind is the only variable. In contrast, the competition depends on high waves which are located far away from areas of demand. The HUG can be located in more places near urban growth that only have moderate wave action.
  • SCALABLE: The thick high volume of the slab wave entering into the reservoir all along the length of the artificial reef will allow for many more 6 unit HUG Power Systems inside the reservoir each producing 13 to 17 MW. The only variables will be the length of the artificial reef and the size of the reservoir. Once full production is realized, the actual cost of a 6-unit HUG Power Systems will be reduced by 30%.
  • VERY LOW OPERATING COST: A Wave Power Plant can cost around $6-10 million to be spent in building one Megawatt. The average HUG Power Plant produces 8 times the power for the same investment because of its high power density. The operating cost is negligible during its entire lifetime of 30 years: $0.003/kWh.
  • CARBON TAX FUNDING: An offsetting green energy grant of $0.01/kWh can reduce the operating cost from $0.003/kWh COST to $0.007/kWh GRANT. The Return on Investment of 53% will be multiplied.

An artificial reef is to build a road-worthy seawall from the shore so that trucks can haul stone works more economically than by barge, which consist of a core, a filler layer and a heavy armor layer. A moored floating breakwater system is used during construction to protect against hostile waves.


Slab Wave
A Slab Wave is created when a moderate wave strikes a reef and the wave has no where to go except UP!

 To provide a similar deep water experience of slab waves, a deep trough is dug in front of the artificial reef, which can create a thicker and higher slab wave. A normal 3 foot wave is multiplied by four times. The artificial reef can be built where renewable energy is needed — not where the high waves happen to be.

One of the bigger advantages of the HUG Wave Energy System has to do with eliminating the expensive converters, which are necessary in wind turbines that have to handle strong and weak winds. The electrical grid requires a steady 60 Hz AC current and the converter does this work.  The HUG requires no such expense because the rotation of the helical turbine is steady and with it, so is the electrical generator, since the water level at the top of the HUG Funnel is always filled to the brim.

Remember that the HUG vortex creates four to five times the increase of velocity. The turbine’s power is proportional to the cube of its average velocity. Thus, a doubling of the average speed of the flow results in an eight-fold increase in its power.  Hence this makes the  drain arrangement of a HUG Funnel superior to any other similar system.


The HUG Wave Energy pressure can be put to a second use, too—to run a process called reverse osmosis, which removes salt from water. Osmosis happens when a solution of salt and a body of pure water are kept apart by a membrane permeable to water molecules, but not to the ions of which salt is composed. The resulting “osmotic” pressure on the water propels it into the brine through the membrane. Apply sufficient physical pressure from high pressure HUG pipelines on shore to ocean water will desalinate it.

Creating the necessary pressure requires a lot of energy. Reverse-osmosis desalination plants thus tend to guzzle diesel or electricity. But the HUG dispenses with all that. It delivers water at a high enough pressure for reverse osmosis to happen automatically. As a result, about a third of  freshwater can come from desalination driven by wave power.


Surfing Tourist Attraction!

  •  We are at the cusp of a new commercial Tourist Attraction.
  • There are only a limited number of perfect surfing waves.
  • Our surfing site has NO sharp jagged bottoms.

The beauty of this artificial wave is that you can build it in many locations even in areas of moderate waves. 

The Texas coastline accounts for a good proportion of the USA’s beaches on the massive Gulf of Mexico. Galveston is Texas’ original surfing hub. Corpus Christi offers surfers more consistent surf compared to other coastal areas due its location on the Gulf of Mexico. Depending on the season, the right weather condition will create some fun riding conditions. Anything over 3 feet can make for a good ride. Now multiply this wave height by 3x to 4x.


 wave height Mexico gulf


Innovation in great technology is the heart of a great industrial company. A world that constantly reinvents itself is the world which a company must thrive.

Companies must be passionate about making life better with new ideas and technologies. Companies must shift from labor intensive to“thinking intensive”. The big will not beat the small anymore. It will be the innovative and the fast beating the slow and mediocre. Apple won the war with ideas not with cost reduction. Companies have to move at market speed and with market intensity using dedicated teams: getting faster in market introduction. Some day is today!


All of our dreams come true if we have the courage to peruse them. “The future belongs to those who believe in the beauty of their dreams.”  Eleanor Roosevelt

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The best analogy is one design sailboat racing – where everyone is working with the same exact resources. There is nothing more exciting than choosing a different strategy and seeing the look on everyone’s face. The different strategy comes from out of the box.

 There are a lot of technologies that haven’t begun to be really tapped or capitalized on yet.

Monopolistic competition is a business atmosphere where competitors can set and manipulate prices with little to no consequences as a result of their strong product differentiation.  Because companies are awarded patents for innovations, they capitalize on this monopoly by charging high prices. 

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Risk Free Perfection Something all good safety people are striving for right?  One can analyze a business option to death by striving for zero errors. Actually, perfection is the enemy of strategy execution.

A start-up is nothing more than an experiment: it is the knowing of things before anyone else.  A start-up is a human institution designed to deliver a new product or service under conditions of extreme.  The land of start-ups is a unique place, where the risks themselves are unknown.  The risk is not necessarily large – it’s just not yet known. 

FORTRAN was not perfect first time out of the chute, but it was a great beginning. FORTRAN enabled programmers to write programs 500% faster.

The key to good decision-making in times of high uncertainty is having good decision-making tools.


In product development, the minimum viable product (MVP) is a product with just enough features to gather validated learning about the product and its continued development. We start small: lean experimentation is a huge benefit for new product innovation product teams

  • It lowers the cost of development because you only build to prove the new strategy works.
  • It is faster to market because you can start with something basic and there is no need for a long specification stage. This gives you a competitive advantage when it comes to grabbing market share.

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Assumptions are things we take for granted as true, without evidence or proof. In the lean start-up community, the term “Leap of Faith” is used to describe the riskiest assumptions we are making about our idea. Our goal is to prioritize our riskiest assumptions as early as possible, then create experiments to quickly validate or invalidate these assumptions by measuring real behavior.fast worksfast works

What does “the smallest set of features” mean? 


wave energyGovernment assistance for renewable energy projects is close to 70% of the estimated cost. The smallest system to test would cost less the $1 million.  The simplest project could be done for much less but government assistance programs start at $1 million.

The HUG is the right path because it has the ability to capture over 80% of the wave energy at a low cost ($0.003/kWh)  Compare this cost with the selling price of electricity in Hawaii: $.34/kWh

The cost over the 30 year lifetime is only $0.003/kWh and government subsidies for renewable energy sources provide $0.05/kWh in the first decade.


California Canyon Wave Energy

HUG Wave Energy



  1. An Irrigation System: NORTHydro.com
  2. A Rabbit and Fish Farm: AfriCAPITALISM.us
  3. An Agroforestry Intercrop System: LivingWaterIs.com
  4. The Charitable Arm: SunnyUp.net
  5. God’s Loveletters:  Godloveletters.com
  6. Thunder of Justice: ThunderofJustice.com
  7. Microfinance for womenLivingWaterMicroFinance.org
  8. Deliverance Is: DeliveranceIs.com





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